GS1 QR code generator

Create GS1 Digital Link codes that carry your product identifiers and open a page for shoppers.

  1. 1Choose type
  2. 2Add content
  3. 3Design
  4. 4Download
TypeGS1 Change type
  • Codes never stop working
  • No ads on the scan page
  • PNG, SVG and PDF at any size
  • Your colours and your logo

GS1 QR codes,
explained.

What the code does when someone scans it, where it works best, and how to get a clean print.

What is a GS1 QR code?

A GS1 QR code holds product information in the format set by GS1, the organisation behind retail barcodes. Instead of free text, it carries structured data such as the Global Trade Item Number (GTIN), batch or lot number, serial number and expiry date. Retail, logistics, healthcare and manufacturing systems can read it the same way all over the world.

We offer two kinds of GS1 code:

  • GS1 QR code (static): the product data is written straight into the code. Free, no account needed, and it never changes.
  • GS1 Digital Link (dynamic): the same product data written as a web address, so one code works as a barcode at the till and as a link on a shopper's phone. You can track it and change where it goes.

What is GS1 Digital Link?

GS1 Digital Link is the GS1 standard that puts product identifiers inside a URL, for example yourdomain.com/01/09506000134352/10/LOT42/21/SN001. In that address 01 is the GTIN, 10 the batch or lot, 21 the serial number and 17 the expiry date. Newer checkout scanners read the product data from it, and a phone camera simply opens the link. It is the code retailers are moving to as they replace one-dimensional barcodes with 2D codes on packaging.

Why choose a dynamic GS1 Digital Link code

  • Change it after printing: send shoppers to a new product page, campaign or recall notice without reprinting a single box
  • Every scan is counted: see when, where and on which device your packaging was scanned
  • One code per batch or serial: point a recalled batch to a recall page while every other batch goes to the normal product page
  • Smart redirects: route scans by country, language or device, and add UTM tags or retargeting pixels
  • Your own domain: the printed address can use your brand's domain instead of ours
  • Checked before you print: we validate the GTIN check digit so you never print a code with a typo

Real-life applications

  • Retail: point-of-sale scanning plus a product page for shoppers from the same code
  • Food & beverage: ingredients, allergens and origin, with batch-level recall pages
  • Pharmaceuticals: batch and expiry tracking, leaflets and authenticity checks
  • Cosmetics: usage instructions, ingredient lists and refill offers
  • Electronics and manufacturing: manuals, warranty registration and serial-level support
  • Logistics: shipping, receiving and warehouse operations

How to create a GS1 code

  1. Get your GTIN: you need a GS1 Company Prefix from your national GS1 organisation for commercial products
  2. Pick the type: GS1 for a free static code, or GS1 Digital Link in your dashboard for a dynamic, tracked code
  3. Enter the product data: GTIN, plus batch, serial number and expiry date if you use them, and for Digital Link the page shoppers should land on
  4. Style and download: export as SVG or PDF for sharp printing on packaging and labels
  5. Test it: scan it with a phone and, if you can, with your retail scanner before the print run

GS1 Digital Link is available on the Scale and Enterprise plans. Static GS1 codes are free.

Need a different
kind of code?

Every type has its own generator and works the same way: add your details, style it, download.

FAQ

Frequently asked questions

Everything you need to know before getting started.

What is the difference between a static and a dynamic QR code?

A static QR code encodes your destination directly into the pattern — once printed, it cannot be changed. A dynamic QR code stores a short redirect URL, so you can update the destination, swap content, or run A/B tests at any time without reprinting.

Can I edit the QR code destination after it has been printed?

Yes. With dynamic QR codes you can change where the code points at any time from your dashboard. The printed code stays exactly the same — only the destination changes.

What types of content can a QR code link to?

Far more than just a website URL. QuickCode supports digital business cards, restaurant menus, product pages, booking forms, lead capture forms, app download pages, PDF files, image galleries, and more — all from a single QR code.

How do I track scans and analytics?

Every dynamic QR code comes with built-in analytics. You can see total scans, unique visitors, scan locations by country and city, device types, and time-of-day trends — all from a single dashboard.

Is there a limit on the number of scans?

Scan limits depend on your plan. Our free tier includes a generous allowance for getting started, while paid plans scale up to unlimited scans. You can view the exact limits for each plan in the pricing table above.

Can I use my own domain for the redirect links?

Yes. You can connect your own custom domain so that the short redirect URL in the QR code reflects your brand rather than a generic domain. This is available on paid plans.

Do I need design skills to customise the QR code appearance?

No. The built-in editor lets you change colours, shapes, add a logo, and choose from hundreds of styles without any design experience. You can also export in high-resolution formats ready for print.

Your first code
takes about a minute.

Pick a type, add your details, choose your colours, download. Static codes are free and need no account.

Make a code See pricing
  • No watermark on static codes
  • PNG, SVG and PDF at any size
  • Keeps working after it is printed